How to Estimate a Budget for Your Project

A woman in business attire using a calculator and working on a laptop at a desk.

Like any custom project, my fees are going to vary depending on your specific project requirements.

If my estimated and general fees appear to be within your budget, I will provide you with a firm proposal after we have reviewed your specific needs.

My pricing calculator will give you a general idea of how to budget for my services.

DEFINITIONS

  • Typically, a “Landing page” is used to convert visitors into leads and/or customers.

    Unlike a website's "home" page, a landing page aims to eliminate distractions by concentrating on a single, clear offer.

    The objective is to help steer the visitor including:

    • One strong, short headline

    • A “HERO” photo (or a short slideshow typically with no more than 4 rotating images)

    • Benefit-driven language (bullets work great)

    • Supporting data (a chart, graphic, quotes)

    • “Social proof” (testimonials, reviews)

    • A clear “Call to Action” (Buy Now, Call this Number, Fill out a Form, Join something, Donate, etc.)

    We want to aim for a quick download of the landing page, ensuring it matches the original message (from an ad, email, Facebook, LinkedIn, Instagram, or Pinterest).

  • Almost every website includes a Home page, About page, Services page, and Contact page. These four critical pages are considered the framework for every website’s structure.

    The naming of these four pages can change, but the content of a basic business website is custom designed to your preferences and needs.

    The “Basic Website” is also the starting fee for all websites, including the more complex, multi-paged, and commerce websites.

  • If your current website is built on Squarespace 7.0 or 7.1 (Two very different hosting platforms), and IF your website is not getting traffic and/or looks dated or just not quite right, a Refresh might be what you need.

    A REFRESH will include your existing logo and most of your existing content.

    I’m going to view your website through the critical eye of a potential (or current) client/customer and make appropriate updates so your website looks more modern, is more user-friendly, and is correctly set up for best web practices.