OVERVIEW OF SERVICES
For Small Business Owners
(and a few very special BIG businesses)
Website Design and Development
A “landing page” is typically a standalone web page where your visitor “lands” for the first time on your website. Sometimes a landing page is used for the purposes of a singular marketing or advertising campaign.
It is my deeply held belief that nearly anyone can build a website. I also sincerely believe that is exactly why the service “website design” is so ubiquitous when doing a Google search.
Shopping online is more popular now than ever. If your business sells anything, having a commerce website is more affordable, user-friendly, and safer than it's ever been.
Before you start the hunt for someone to build your non-profit website, trust me, unless you have a volunteer who can do it for free, it will be to your advantage to have some kind of budget in mind and a pretty good idea of how and when that cash will be showing up.
BUSINESS MARKETING MENU
Your business is surviving, but not quite thriving. You’re wondering if you can afford to hire someone to help with your marketing. You might benefit from an objective, custom marketing strategy.
One of the most popular ways for people to find a local business is on Google. (Of course, we also have word-of-mouth and NextDoor.com and Yelp and Facebook and Bing and Instagram and Pinterest and Tumbler and Tiktok and… yikes!)
If you think email marketing isn’t that effective because you’ve tried it and it didn’t work, look at your inbox. Do you open emails from businesses that promote something that interests you?
Video marketing is becoming increasingly popular and affordable because it continues to prove to be one of the most effective ways to elevate your brand and boost client engagement.
GRAPHIC DESIGN MENU
Sometimes, a business owner will have previous graphic design experience and will provide me with their own layout and specific directions on how they want their website to look… right down to the pixels.
You know what you want to say, but do you know HOW to present your concepts, ideas, and information so they all match your business brand, look professional, are done correctly, and are delivered on time? I do.
Creating unique graphics to promote your business is the current trend on social media. Recently, it has become increasingly simple to take a great-looking photograph on your phone and quickly upload it to a social media account, but there’s much more you can do to stand out.
There are plenty of good reasons to have a business “logo” but a simple font identifying your business will also work just fine.
Pitch Decks are recommended to secure funding, attract potential new clients, or act as a way to acquire new partners. Style Guides are vital for maintaining a brand’s identity and reputation by establishing consistency.
“Printed business collateral” encompasses everything printed that a business would use to promote their company's products or services. From ads, brochures, direct mail, flyers and more, print remains a proven way to enhance your brand.
SEARCH ENGINE OPTIMIZING
One of the most popular ways for people to find a local business is on Google. (Of course, we also have word-of-mouth and NextDoor.com and Yelp and Facebook and Bing and Instagram and Pinterest and Tumbler and Tiktok and… yikes!)
The “Big Guys” know that they cannot guarantee they can get you Page One indexing. This is mainly because there are no guarantees when it comes to ranking on the search engines. However, knowing the essential, more advanced updates on your website and keeping it “fresh” WILL increase your SERP page ranking.
Yes, you need them. No, they are not automatically generated. Yes, you need to be thoughtful and consider that they are not only recommended to improve your SEO, but they are also important for people who need to use assistive screen readers.