One of the most popular ways for people to find a local business is on Google. (Of course, we also have word-of-mouth and NextDoor.com and Yelp and Facebook and Bing and Instagram and Pinterest and Tumbler and Tiktok and… yikes!)

The “Big Guys” know that they cannot guarantee they can get you Page One indexing. This is mainly because there are no guarantees when it comes to ranking on the search engines. However, knowing the essential, more advanced updates on your website and keeping it “fresh” WILL increase your SERP page ranking.

Yes, you need them. No, they are not automatically generated. Yes, you need to be thoughtful and consider that they are not only recommended to improve your SEO, but they are also important for people who need to use assistive screen readers.

If you’ve never heard the most recent naming convention for something you need to address if you’re serious about your Google listing, check this out…